The transition towards sustainability is – in its different dimensions – a key challenge faced by humankind today. And yet, although there is a largely shared consensus as regards the need to take up this challenge, the gap between intentions and actions has never been more startling. A major hurdle still on the path is that sustainability does not – or at least does not yet – hold sufficient appeal. In people’s minds it usually tends to be connected with ideas of waiving or prohibiting, with fears of higher costs, job losses or a potential reduction of personal freedom. One reason for this ‘image problem’ from which sustainability suffers is that we lack stories and pictures about the future. The new is hard to imagine and this reduces its attractiveness. There is a general preference for sticking with what is familiar because it has been handed down from the past. more (Editorial Just transition Newsletter)